HUG Collective was founded from a deep, personal need to address the exhaustion, isolation, and lack of holistic healing options available to those who are often overlooked. As a Black deaf (HOH) Queer woman, Ama has experienced firsthand the challenges of living in a world that doesn’t always understand or support the unique needs of marginalized communities. Ama’s journey is one of resilience, creativity, and a constant search for spaces where she can thrive—not just as an artist, but as a whole person. The idea for HUG Collective emerged during a time of deep personal struggle—when sleepless nights and systemic barriers made Ama feel like she was spiraling. It was during this time that Ama realized something essential: people are tired of being tired. They’re overworked, underappreciated, and often left to navigate life’s challenges without proper support. This realization led to the creation of a platform that serves not only as a space for artistic collaboration but also as a hub for holistic healing and mutual support.